A well-designed product radiates special appeal. Either the perfect form baffles, a sophisticated mechanism, the comfort of an object or the choice of materials. But mostly it is the combination of several such elements that breathe life into the product. It not only consists of the sum of its components but in addition has something like a «soul», as many classic designs show us.
Right from the start we knew that our VAULT V1 design vision would be very challenging and would require an exceptionally talented designer.
The V1 needed to be mechanical art representing the preciousness of time. In order to cast this vision into reality, we teamed up with one of the most talented designers in the industry – Laurent Auberson.
Laurent Auberson sees himself as a service provider who thinks along the lines of his clients and always focuses on the end customer. He loves developing a design concept based on specifications and advancing it far enough that there is a product at the end of the process, which satisfies both aesthetically as well as functionally. In the process, it is imperative to review production methods or to include new materials. Practical aspects such as functionality, user-friendliness or easy handling are very important. However, what drives him most is the desire for aesthetics and perfection. This is not about cheap showmanship, but about reduction, consistency and simplicity.
Head over to the AUBERSON Designstudio and explore his story.